EMX by Big Village Partners with Scope3 to Introduce Industry’s First Open Exchange Green Media Product

Reinforcement EMX’s Commitment to Transparency, Efficiency and Low Carbon Emissions

NEW YORK, October 12, 2022 /PRNewswire/ — EMX by Big Village, the first premium SSP and end-to-end programmatic technology focused on planning, buying and measuring CTV and omnichannel media, today announced its partnership with Scope3, the source of truth for shows data. of the digital supply chain, to bring the first green media product to open exchange programmatic media buying. EMX’s Open Exchange GMP (Green Media Product) is a carbon-neutral media product powered by Scope3, providing media buyers with the ability to measure and offset the carbon emissions of their ad campaigns.

“Advertising has a surprising carbon footprint, with most emissions coming from indirect supply chain sources,” said Michael Zacharsky, CEO, EMX by Big Village. “By moving to premium direct sourcing, advertisers increase transparency and have the ability to customize transaction structures that have a more efficient technology stack, providing greener and more environmentally friendly options for the industry. This partnership with Scope3 combines EMX’s premium inventory with Scope3’s GMP reporting capabilities to enable advertisers to have a positive impact, taking a step forward in reducing the technology’s carbon footprint. victory for publicity and it is a victory for the greater good.

Scope3 has developed a standardized data set that enables brands, agencies, publishers and platforms to take positive action to optimize the media supply chain for broadcasts. Scope3 enables brands and agencies to allocate ad budgets to Green Media products, encouraging publishers and platforms to actively and thoughtfully optimize their ad tech stack to minimize carbon emissions. Optimizing the supply-side ad tech stack eliminates waste and increases efficiency while brands and agencies achieve better campaign performance across all metrics, including carbon.

With EMX’s Open GMP, media buyers can now benefit from the scale and ease of buying open media, coupled with the ability to offset carbon emissions typically available only in private markets (PMPs). Scope3 measures the total emissions generated by the campaign and facilitates contribution to a portfolio of high-quality carbon removal projects scientifically monitored and managed by Carbon Direct’s experts.

“It’s more important than ever for companies to take a hard look at their technology stacks and determine how they can reduce their carbon footprint,” said Harvin Gupta, Head of Commercial Partnerships at Scope3. “With GMP, we hold both buyer and seller accountable for the carbon emissions that the advertising industry contributes. As a result, the seller reduces their carbon footprint to reduce total compensation costs and the buyer can track GMP delivery in reports and use it as an indicator to track towards net zero goals Partnership with EMX has allowed advertisers to use GMP while having access to premium inventory direct from the Open Exchange of EMX with over 1,400 direct editors.

With this partnership, EMX reinforces its commitment to transforming programmatic for the better, creating a greener and more efficient advertising industry.

For more information on EMX’s partnership with Scope3 and EMX products and solutions, please visit https://big-village.com/emx/

About EMX by Big Village

EMX is a leading end-to-end programmatic technology group focused on planning, buying and measuring CTV and omnichannel media. As a global direct-to-publisher (SSP), data platform, media exchange office, and local marketing cloud, EMX is the wholly owned technology that powers Big Village’s programmatic media business. Big Village is a global advertising, technology and data company. Learn more about https://big-village.com/emx/

About Scope3

Scope3 is the source of truth for supply chain emissions data. For organizations looking to make carbon-conscious business decisions, Scope3 is the standard that provides an accurate, comprehensive and independent emissions model for every business in the digital ecosystem. Scope3 enables the industry-wide use of Green Media Products (GMP), or carbon-neutral media, by measuring emissions and managing the purchase of high-quality carbon removal contributions.

Large Village:
Laura CzajaDirector, Corporate Communications
[email protected]

Jason ThrockmortonIn charge of marketing and communication
[email protected]

SOURCE Grand Village